Logo Desing
New ventures, whether it's a project, moving to a new home, starting a company, or taking the first step for a small business, always require a detailed and well-calculated optimization. A logo is a symbol that represents the business and evokes the values it creates when empathizing with large audiences for that particular business. With this awareness, it is essential to carefully create a logo that reflects all the characteristics of your company, almost becoming the face of the company.
Your logo is the face of your company brand of your companycharacter of your companyvalue of your company
It should be created with accurate analysis and creative work.
Digital Analysis
Brand Strategy an Analysis
The character of the brand you create and the predominant business environment it will establish in the market are analyzed. The target audience is determined, and content from similar companies, especially larger firms, is examined.
Feedback
Affirmation Interactions
Every visual used in your company should be professionally prepared. Well-planned content will receive positive engagement. Customers will perceive the company as more professional.
Digital Services
Correct Investment Planning
Changing a well-established logo later can have negative consequences. Therefore, it is important to make the right decisions from the beginning and ensure that all work is professionally prepared.
LOGO DESIGN PROCESS
Brief
Detailed information about the requested logo is obtained, and similar content to the desired style is requested.
Analysis
The distinguishing features of the company to be highlighted are determined through local and national content research.
Drawing Sketches
The logo is created on paper using various sketches, and ideas are exchanged during the process.
Vector Illustration
The sketch drawings are redrawn in a computer environment as vector graphics.
Color
Attention-grabbing and harmonious colors are carefully selected, taking into consideration color psychology.
Typography
A font that is suitable for the logo's character is chosen, and the company name is written using that font.
Finishing
The logo is finalized through mutual brainstorming and collaborative progress in the process.
Presentation
Appropriate mockup content and logo assets in various file formats are delivered.
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LOGO DESIGN TRENDS
Simplicity is the trademark of a good logo. On the other hand, clean and organized visuals are easier to reproduce in different formats, both in traditional and digital mediums.
Defined as a design element composed of colors gradually transitioning into one another, the gradient is created by blending multiple colors, either from various tones of the same color or from one color to another.
The purpose of a gradient is not merely to have multiple colors in a single design but to provide a cohesive and overall appearance by blending the colors, where each shade transitions into the next.
Geometric fusion is a challenging technique that provides ample space for artistic freedom and flexibility. It involves experimenting with combining, dividing, or overlapping geometric shapes. This approach allows for the infusion of new meanings into the design and enhances it with stunning 3D effects.
Let's be honest; classic fonts have been used quite extensively in recent years, and users/consumers have grown tired of them. In order to evoke strong emotions towards your company, you need fresh-looking, original fonts that will showcase your brand from a different perspective. The best way to achieve this is by creating a stylish font from scratch.
Deformation and distressing are commonly used techniques in logo design. With these methods, the expression and intended meaning of the logo are enhanced. It can convey a sense of power, impact, or gloominess. It is a popular design approach in film, video game, and TV series logos.
When designing a logo in this context, one can benefit from simple fonts, subdued colors, and symmetric layouts. A clean, organized logo is a definite way to convey an integral part of your brand. While implementing this trend, it's necessary to add some vibrancy to the design. The best way to do this is by adding a "fading" effect to a word or image in your design.
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