Culture · Arts · 2025
Sivas Film Festival
The festival identity carried consistently across posters, digital content and event materials.
Learn more
Brand Identity
A brand that looks the same everywhere
You have a logo — but it looks different on the business card, different on social media, and something else entirely in your proposal. That inconsistency makes your brand look smaller than it is.
A brand identity ends that scatter: colours, typography, logo usage and templates are defined in one system. From then on, whoever prepares whichever file, the result looks like your brand.
Brand GuidelinesBrand Guidelines
AaOutfit · 300 / 500 / 600
Heading & body typography
Heading & body typography
Atakan OkulDigital Designer
atakanokul.com
Colour tokens
Logo · Stationery · Templates
One language, every channel
Featured work
Full portfolio
Projects where I built the brand language
I run my corporate projects under my agency brand, Lokum Media Browse the cards to see identity work carried into real applications.
Renewable energy · 2025
Solaris Enerji
A corporate, trust-building visual language — technical content told through a clean identity.
Learn more
Coffee · Café · 2025
Piacere Coffee
A café identity that keeps the same warmth from menu to packaging, feed to signage.
Learn moreWhy on another site? I run brand identity projects under my agency brand, Lokum Media All visuals and project details live there.
What is in the identity set?
The scope flexes to your needs; the core always stays the same.
Logo and versions
Horizontal, vertical, one-colour and negative versions — files ready for every medium.
Colour palette
Primary and supporting colours, with print (CMYK/Pantone) and screen (HEX/RGB) values.
Typography system
Heading and body typefaces, weights, line spacing and hierarchy rules.
Stationery set
Business card, letterhead, envelope, folder, stamp and invoice layout.
Digital templates
Presentation, social media, email signature and proposal templates.
Brand guidelines
A PDF guide explaining what to use and how — ready to hand to your team.
What stage is your brand at?
A brand-new business and an established company need different things.
For new businesses
Starter Identity
Logo, colour and typography with a basic stationery set. Enough core to start fast.
- Logo + 3 alternative presentations
- Colour palette and typography
- Business card and letterhead
- Social media profile set
- Short usage notes (4 pages)
One-time
Get a quote
Brand Identity
A full identity system with written brand guidelines. The most popular package.
- Everything in Starter
- Envelope, folder, stamp and invoice layout
- Presentation and proposal templates
- Iconography and visual language guide
- Brand guidelines (20+ page PDF)
One-time
Get a quote
For branches and franchises
Identity + Rollout
The identity applied to every physical and digital touchpoint.
- Everything in Brand Identity
- Signage and vehicle wrap design
- Packaging / label application
- Catalogue and brochure templates
- 1-hour handover session for your team
Per project
Get a quote
How we work together
Typically completed in 3–5 weeks, depending on your approval speed.
-
01
Brand discovery
2–3 daysWe talk about what you do, who you speak to and how you differ from competitors. It starts with a short brief form.
-
02
Concept and direction
1 weekI prepare two distinct visual directions. Together we settle the colour, typography and logo approach.
-
03
Rollout
1–2 weeksThe chosen direction is applied to all stationery and digital templates, with interim approvals along the way.
-
04
Guidelines and delivery
3–5 daysThe brand guidelines are prepared and delivered in a single folder together with all source files.
About brand identity
I already have a logo — can I get just the identity?
Yes. I review your existing logo and suggest small fixes if needed (vectorising, proportion cleanup); then we build the identity system on top of it. A full logo redesign would be a separate line item.
What exactly do brand guidelines do?
It is the one file you hand to any future designer, printer or agency. Because everything is in writing — from the clear space around the logo to which Pantone gets printed — the brand never drifts.
Which file formats do you deliver?
For the logo: AI, EPS, SVG, PDF and PNGs at multiple sizes. For stationery: print-ready PDFs plus editable source files. For digital templates: Canva, PowerPoint or Figma, depending on what you use.
Do you handle the printing too?
I don't print, but I prepare press-ready files and talk technical details with your print shop when needed. I can also recommend printers I work with.
Are revisions included?
Two rounds at concept stage and two during rollout are standard. In practice, the interim approvals mean we rarely even need that many.
How long does an identity project take?
The Starter package takes 2–3 weeks, a full brand identity 3–5 weeks. The biggest factor is how quickly feedback comes back.
Why is brand identity more than a logo?
Most businesses equate branding with getting a logo designed. Yet your customer knows your brand far less through the logo than through the invoice they receive, the sign they see, the proposal they open and the social posts they scroll past. If all of these look different, no logo — however good — will build a memorable brand.
Brand identity ties all of those touchpoints into a single system. Logo design sits at its centre; graphic design work feeds off it, social media content speaks the same language, and your website uses the same colours. Corporate-scale identity projects run under my agency brand, Lokum Media
More
All services
You may also find these useful
Give your brand one voice
Let's review your current materials together; I can tell you where to start within minutes.